Stop Guessing Where Your Amazon PPC Budget Goes
Free tools that show exactly which keywords drain your budget, which campaigns scale, and where to cut. Built by PPC practitioners who manage Amazon ads every day.
One extension helps inside Amazon Ads. The other turns Amazon reviews into research you can use in ChatGPT.
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- Bulk files analyzed
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- Campaigns generated
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- Free to use
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- Analysis time
How Our Amazon PPC Tools Work
A simple 3-step flow — from raw data to decisions in under a minute.
Upload your bulk file
Download your Amazon Advertising bulk operations file (.xlsx or .xlsm) and drop it into the tool. No account needed — your data never leaves your browser session.
Instant analysis
In seconds, the analyzer surfaces wasted spend: negative keyword candidates, duplicate search terms across campaigns, problematic placements, and full ASIN-level breakdowns.
Act on results
Review flagged issues, filter by ACOS or clicks, and export your negative keyword list. Or jump to Campaign Builder to generate a new bulk file from scratch.
Free Amazon Advertising Tools
Two free tools that cover the most time-consuming Amazon PPC tasks.
Bulk Analyzer
Upload your Amazon Ads bulk file and instantly see wasted spend: negative keyword candidates ranked by ACOS, duplicate search terms splitting budget across campaigns, problematic placements, and per-ASIN performance metrics.
- Potential negatives
- Duplicate detection
- ASIN metrics
- Placement analysis
Campaign Builder
Build Sponsored Products campaigns from scratch and export an Amazon-ready bulk file in minutes. Supports auto & manual targeting, all match types, product targeting with filters, placement adjustments, and negative keywords.
- SP auto & manual
- Keyword & product targeting
- Placements
- Bulk XLSX export
Bulk-first workflow
Everything happens through bulk files — the fastest, most structured way to manage Amazon Ads at scale, with full audit trail.
Practical by design
Minimal noise, maximum output. Each tool solves one specific job with no bloat and no mandatory account.
Cut wasted spend
The analyzer identifies terms bleeding budget without conversions — add negatives before the next billing cycle.
Launch campaigns fast
From blank page to uploaded bulk file in under 5 minutes. Batch ASIN input and one-click generate.
Two lightweight extensions for optimization and review research
Keep the same clean PPC Tools style, but now cover both sides of the workflow: optimizing Amazon Ads in-platform and mining customer reviews for insights you can use in ChatGPT.
Amazon PPC Helper
Works directly in the Amazon Advertising interface: highlights wasteful search terms, calculates ACOS inline, and helps you export negative keyword candidates without downloading files.
For PPC managers optimizing search term reports
- Inline ACOS insights
- Wasteful terms surfaced fast
- Negative export in one click
Works across Amazon marketplaces
Open PPC HelperAmazon Review Scraper
Pulls product reviews into a clean, reusable format so you can analyze objections, summarize sentiment, and turn customer language into copy, positioning, and product insights.
For review mining, voice-of-customer research, and ChatGPT prompts
- Fast review collection
- Structured export for prompts
- Useful for copy and research
Works across Amazon marketplaces
Open Review ScraperFrequently asked questions
Everything you need to know about PPC Tools.
Who we are
We're a small team of Amazon PPC practitioners who manage ad accounts every day. We got tired of the same repetitive tasks — scanning bulk sheets for negative keyword candidates, manually building campaign structures, cross-referencing search terms — and built tools to automate them.
Everything we publish is something we actively use ourselves. If it doesn't save us real time in a real account, it doesn't ship. All tools are free because the community taught us most of what we know.
Focused tools
Each tool solves one specific problem, with no extras that add confusion.
Save hours weekly
What takes 2 hours of manual spreadsheet work takes under a minute here.
Amazon-compliant output
Generated bulk files match Amazon's exact format — no import errors.
Data-driven decisions
Surface real performance signals, not just surface-level metrics.
Get in touch
Have a question, a feature request, or want to discuss a custom integration? We're a small team and we read every message.
Feature requests
Tell us what would save you the most time — we prioritize based on real user needs.
Bug reports
If something doesn't work with your bulk file format, attach details and we'll investigate.
Consulting
Need help with Amazon PPC strategy or bulk operations workflow? Reach out.